Max is sitting at his laptop as Paul enters the room.
Paul: Max, regarding your plans for a YouTube beer channel... don't do it. It can only go wrong. First, nobody is going to watch it.
Those who actually do watch it, will disagree with you, and post that in the comments. There is no accounting for taste anyway.
Those who didn't watch it will still click thumbs down, just because it's right there.
Max: Well, maybe. But who cares? I just do this for myself anyway.
For a moment, Paul and Max just look at each other.
Paul: Let's see if we can get some YouTube comment bot net.
Max: Drink light beer and die, you trolls!