How everything started...
Why even bother with craft beer?
Paul and Max are having a beer.
Max: Ugh... I am getting fed up with the beer we've always been drinking.
Paul: Why? What is wrong with it?
Max: Nothing, nothing! I just need more variety in my drinking.
Paul: No problem. Would you like some milk? Maybe a glass of juice? Or a nice wine?
Max: Yes! All together! Craft Beer!