Before 'alt' meant just lying.
Max, Paul, and Jessica sit at the table. A TV is playing in the background.
TV: ...new study shows: the more hot chicks in a beer ad, the worse the beer...
Jesscia: Alt? No thanks!
Paul: Great, thanks to all these alt-right idiots.
Max: The Düsseldorf brewers are already taking them to court for disgracing their beer style.
Paul: And the Kölsch brewers sue for calling Alt an Alt-Kölsch.
Jesscia: Maybe we should just use alt for the beer and dump all the other alt crap.