Alt-Beer Before 'alt' meant just lying. Max, Paul, and Jessica sit at the table. A TV is playing in the background. TV: ...new study shows: the more hot chicks in a beer ad, the worse the beer... Jesscia: Alt? No thanks! Paul: Great, thanks to all these alt-right idiots. Max: The Düsseldorf brewers are already taking them to court for disgracing their beer style. Paul: And the Kölsch brewers sue for calling Alt an Alt-Kölsch. Jesscia: Maybe we should just use alt for the beer and dump all the other alt crap.