Brewer offers a bottle of beer: Would you like to sample our potato beer?
Normal person: What? Potatoes in beer? No thanks, that is disgusting!
Explanation: Normal Person without craft beer experience.
Paul: Potato beer? Wow, that sounds so weird, I just have to try that!
Explanation: Craftie rookie.
Max: Potato beer? Is that the Siglinde wheat or maybe the Belinda Pils?
Explanation: Experienced craftie.