Text message on a phone: Hey, we have a new beer ready. Who wants to come over on Saturday? Bring some stuff to throw on the grill if you like.
Paul and Max sit at home alone, bored, next to a table full of beers.
Another text message on a phone:: New homebrew release party, small batch, experimental, limited quantity. Will tap it at 7. Tickets $25 regular, $50 VIP: chat w/ a brewer.
The kitchen is crowded with happy beer drinkers, Max and Paul are having a great party.