Comics on (craft) beer, brewing, and everything else
New comic on Fridays when I feel like it
Clever naming is key in marketing.
At the Salads meeting, another homebrewer offers his beer to Paul and Max.
Homebrewer: Here, try my Responsibly Rye!
Paul: What's with the silly name?
Max: Genius!
Homebrewer: Free advertising! Every beer ad says "Drink responsibly"!
Tags: ad
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