Max browses the shelves at the beer store.
Signs at the shelf say: Dark beers
Interested, Max keeps going. The sign on the next shelf says: Even darker beers
Max briefly stops as a sign pointing down the stairs reads: Gloomy beers
In a dirty cellar with cobwebs and a skull on top of the shelf, a ladder leads down a hole in the floor, with a sign pointing down: Pitch black beers
At the bottom of the ladder Max finds himself in a cave with beer bottles next to burning fires, where a sign reads;
Probably sinister beers
Max, grabbing a little demon and shaking it: Idiot! You can't keep beers at temperatures like this!