At the craft beer festival, people spot their favorite craft brew master.
First guy: Hey, isn't that the guy from Real Pale?
Second guy: Wow! Yes! He is soo cool! I wonder if he is coming up with a new recipe right now!
Another guy: Ah, the fame and glory of a successful craft brewer... maybe he meets his fans later!
Walking off, the brew master thinks to himself: ...also need to check on fermenter #3... I wonder if it's a leak or if it's just the valve... and then scrub the big tank... shoot, work till midnight... again!