Reading is fundamental
No, really. Reading IS fundamental.
Mike at the fridge: Max, Paul, can I have one of your homebrews?
Max, from the other room: Sure, help yourself!
Mike, downing a bottle: Great, thanks!
Flames bursts out of Mike's mouth like dragon fire, as he screams in pain: Ouuuuuchhh!!! That's one of the chile beers!
Max proudly wears his "no purity law" shirt and calmly explains: We support the "reading is fundamental" initiative, especially for beer labels, and the homebrewer's rights to throw whatever they feel like into their beers.