Reading is fundamental
No, really. Reading IS fundamental.
Mike at the fridge: Max, Paul, can I have one of your home brews? Max, from the other room: Sure, help yourself! Mike, downing a bottle: Great, thanks! Flames bursts out of Mike's mouth like dragon fire, as he screams in pain: Ouuuuuchhh!!! That's one of the chile beers! Max proudly wears his "no purity law" shirt and calmly explains: We support the "reading is fundamental" initiative, especially for beer labels, and the homebrewer's rights to throw whatever they feel like into their beers.
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