Reading is fundamental

Mike at the fridge: Max, Paul, can I have one of your homebrews?

Max, from the other room: Sure, help yourself!

Mike, downing a bottle: Great, thanks!

Flames bursts out of Mike's mouth like dragon fire, as he screams in pain: Ouuuuuchhh!!! That's one of the chile beers!

Max proudly wears his "no purity law" shirt and calmly explains: We support the "reading is fundamental" initiative, especially for beer labels, and the homebrewer's rights to throw whatever they feel like into their beers.