Fruit & veggies --- more matters
Here's how you get your fruits and veggies!

Transcript
Paul and Max are having a beer.
Paul: We'll start with the cider.
Max: Kriek lambic!
Paul: Wheat beer with a slice of orange.
Max: Berliner Weisse with the traditional raspberry syrup.
Paul: And the pumpkin ale. That "fruit & veggies ---more matters" campaign is fun if you do it right!
Max: We are probably overthinking this. Barley is a vegetable after all, isn't it?