Digital assistants There still is room for improvement with digital personal assistants. Transcript Paul and Max are sitting at the table, empty glasses in front of them. Paul's phone lies next to his glass. Paul: My phone knows what beer I like. Paul: It has my credit card information. Max: Are you saying... Paul: Why do I even have to say this? Cortana, I am disappointed. You see that my glass is empty! Still you let me suffer thirst! Why? Oh, why??? Max screams at his phone: Siri! Quick! Go get us more beer!!!