Did not improve craft

Paul starts dialing on his phone.

Paul: Tee hee hee...

Paul: Hello? I've been drinking your craft beer for some months now, but neither my wood craft nor my witch craft has improved.

Phone: But your sense of humor did! You just qualified for our poor puns contest! Send $100 to...

Paul: Hey, I didn't get any dumber either!

Phone: Oh, then I'd recommend our imperial Doppelbock, aptly named "brain dead"...

Phone: And please hold, I'll transfer you to my cousin. He's a craft brewer in Nigeria and needs help getting his craft beer out of the country.