Dialogue with the customer
How important is the dialogue with the customer or those that might become customers some day?

Transcript
Max is writing an email.
Email text: Hello Tres Y Griegas brewing, somehow I didn't receive a reply to my previous email, so I'm resending it. Unfortunately I couldn't make it when you gave away the beer for free cause Flounderstoned brewing was also giving away their almost expired beer for free, and I like theirs better. So please send a mini keg to my above address. No need to wrap it, just slap a stamp on it and drop it off. Priority delivery please! I'm almost done with Flounderstoned's beer! --Max PS: I'll mention you on my YouTube channel.
Max: Dialogue with the customer is really important, isn't it?
Max: If they won't send me any, it's probably bad anyway and I won't be a customer.
Paul: Uh, if you don't buy anything, you're not a customer.
Max: Ok, send.
Paul: A mediocre brewery gives free beer to anybody, a bad one to anybody but you...
Tags: free beer