Complicated hobby

Max comes in, waving a magazine.

Max: Look at this! "Brew you!", the new homebrewing magazine!

Paul: Cool!

Max: Main topic: 20 off-flavors that will spoil your beers

Max: MashMaster 500 and why you just can't expect decent beer from gear under $1000

Max: How the wrong glass will totally utterly terribly ruin your beer

Max: Great. They just turned a simple hobby into serious work fraught with fear, uncertainty, and doubt.

Max: Remember "relax, don't worry, have a home brew"?

Paul: Just make sure you pick the right glass.