Some magazines may go a bit too far.
Max comes in, waving a magazine.
Max: Look at this! "Brew you!", the new homebrewing magazine!
Max: Main topic: 20 off-flavors that will spoil your beers
Max: MashMaster 500 and why you just can't expect decent beer from gear under $1000
Max: How the wrong glass will totally utterly terribly ruin your beer
Max: Great. They just turned a simple hobby into serious work fraught with fear, uncertainty, and doubt.
Max: Remember "relax, don't worry, have a home brew"?
Paul: Just make sure you pick the right glas.