What message do you send when you order a beer and will it be understood?
Paul and Max just sat down at their table. The waiter tells them about the daily special.
Waiter: Our special today is $2 Lighty Light, Lighty Dark, and Lighty Red. Pitcher for $5.
Paul: It's weird when we don't have our usual waiter.
Max: That's why I always wear a craft brewery shirt.
Max: It sends a really strong message!
Back at the bar the waiter tells his coworker: Put some old coffee grounds in the Lighty Light. The crafties outside ordered porters.