Touring the bym, Max and Paul come across a poorly shaved guy leaning against the wall with a cigarette in the corner of his mouth.
Max: We also have a personal trainer. He'll drink with you. He'll get the next round. He'll keep pushing you to go for more...
Paul: Back in the day that was called "bad company".
Max: These days you get paid for it!
Paul: Professionally bad company?
The trainer opens his jacket to show a bunch of bottles and cans. Offering one to Paul, he asks: Hey, wanna try? First one is free!